Social media is a must have for any business that wants to survive these days and it can be utilized in many different ways. One of the best ways to attract potential and existing customers is to use photos. As the saying goes, ‘a picture paints a thousand words’ and people following a social media profile and seeing pictures from that profile could potentially get a mountain of information from just one image. It’s a powerful tool that’s been placed in every business owner’s hands, so if you aren’t using it, you should be.
The great thing about taking events photos and sharing them is that people now get to glimpse inside the business. Never before have we had more access into how a business works, who the people behind it are and product manufacturing from start to finish. This is how customers build a rapport with business owners and learn to trust the brand. Here are some of the ways that you can use your events photos to inspire loyalty, trust and most importantly, get a return on your investment.
Let people go behind the scenes
Your customers have a unique opportunity to see the things they may not normally get to see. For example, the progress of an event being set up, a sneak peak of products/services that are coming soon or even the birthday cake that the boss bought for a member of staff’s birthday being eaten in the staff room. It all goes a great way to promoting the fact that the business is made up of real people who care about their customers.
Image by Mainstream via Flickr
How products work
Perhaps you’ve set up an event with the idea of showcasing new products. With the help of social media and event photos, you can now reach a much larger audience. As the event unfolds and demonstrations of the products in action are taking place, photos can also be uploaded to social media so that customers who are not in attendance won’t miss out on anything.
Image source
Throw traditional methods out the window
It’s no longer necessary to hire photographers from newspapers to cover your events. The amount of people that actually go out and buy newspapers now has drastically fallen in the last few years; even newspapers are being read online these days! You have everything you need at your fingertips for promoting the event and selling your products.
Image by giovanni . via Flickr
Using event photos goes much further than sharing a few images on your profile. Most photographers are able to print out marketing images right there and then for your customers to promote business. Additionally, over half of people under the age of 35 will like a business on social media because their friends do. This means that every like or share of an image that you post on your profile will build your clientele immensely. And, the majority of people that use social media regularly will pay much more attention to a photo than they would to a couple of lines of words.
Event Photos Melbourne is a company you can rely on to help you boost your social media profile in this way. They specialize in event photography and can even set up live feeds when necessary. Why risk the chance of missing out on promoting your business to the biggest audience you ever had? You can guarantee that your competitor is, so don’t waste any more time on old tricks that died years ago. Hire a professional company that can show what your business is all about and watch your sales soar!